Analisis Tingkat Sentimen Opini Publik Terhadap Kebijakan TV Digital di Platform X Menggunakan Multinomial Naïve Bayes
DOI:
https://doi.org/10.47065/bulletincsr.v6i2.951Keywords:
Sentiment Analysis; Digital Television; Social Media; Naïve Bayes; Text MiningAbstract
The migration from analog to digital television broadcasting is part of the transformation of the broadcasting system aimed at improving broadcast quality and spectrum efficiency. However, the implementation of the digital television policy has generated diverse public responses, ranging from support to criticism. This study aims to analyze public opinion on the digital television policy in Indonesia using social media data from platform X. A quantitative approach was employed using text mining and supervised machine learning techniques. Data were collected through a crawling process using the keyword “tv digital”, resulting in 1,855 tweets. After data selection and cleaning, 789 tweets were obtained as the final dataset. The analysis stages included text preprocessing, feature extraction using Term Frequency–Inverse Document Frequency (TF–IDF), and sentiment classification using the Multinomial Naïve Bayes algorithm. The results indicate that positive sentiment dominates public opinion, with 478 tweets (60.58%), while negative sentiment accounts for 311 tweets (39.42%). Model performance evaluation shows an accuracy of 79.21%, precision of 82.45%, and recall of 85.06%, indicating that the model performs well and consistently in classifying sentiment. These findings demonstrate that social media–based sentiment analysis can serve as an empirical approach to understanding public perceptions of digital television policy.
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