Implementasi Algoritma Apriori dalam Menemukan Pola Asosiasi pada Data Penjualan Produk Retail
DOI:
https://doi.org/10.47065/bulletincsr.v5i5.731Keywords:
Apriori Algorithm; Association Rule Mining; Confidence; Lift; Bulk Products; Retail Sales Data; Retail StrategyAbstract
This study aims to implement the Apriori algorithm in finding association patterns in retail product sales data, using the Association Rule Mining approach. Evaluating the ruler or association rules formed based on the support, confidence, and lift parameters, in finding association patterns in retail product sales data with a focus on the relationship between product categories. The data used consists of 500 sales data as sample data and 5,972 transactions as test data. The data mining process was carried out on the main product categories such as Milk, Coffee, Tea, Drinks, Detergent, and Biscuit/Snacks, to find association rules that appear simultaneously with the Bulk Products category in one transaction time. The minimum support parameter was set at 0.02 and the minimum confidence was set at 0.5. By using these parameters, several significant association rules were obtained. One of the strongest rules shows that if products in the Milk, Coffee, Tea, Drinks, Detergent, and Biscuit/Snacks categories are purchased together, then there is a 64.3% probability (confidence) that products in the Bulk Products category are also purchased at the same time. The support value of this rule reached 3.8%, and the lift value was 1.49, indicating a positive association and not a coincidence. Evaluation of the test data showed that this pattern was consistently found across 5,972 transactions, with a repeatability rate of 61.7%. The results of this study demonstrate that the Apriori algorithm is effective in identifying consumer purchasing patterns that can be utilized for product placement strategies, bundling offers, and inventory planning in retail management.
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